Digital School for Kids: Safe Clicks, Happy Kids

Tet’s Digital School for Kids together with children’s favourite bear Ričijs Rū turned online safety into a fun adventure. Three new songs, a preschool contest and a strong social media campaign transformed screen time into learning time. The results – over 750,000 song streams, a 263% increase in website traffic, and hundreds of preschool engagements, making digital safety a natural part of conversations in homes and classrooms across Latvia.