Speed, Power & Action: Tet Rally Latvia 2024

In 2024, Latvia hosted the FIA World Rally Championship for the very first time — a historic milestone that put the country on the global motorsport stage. As the general sponsor, Tet seized the opportunity to showcase its values of speed, power, and energy, aligning the brand with one of the world’s most dynamic sports.

Through on-site and digital activations, VIP hospitality, influencer engagement, and a striking VFX rally car in the streets of Riga, Tet became an integral part of the rally experience — far more than just a sponsor’s logo. The event brought together 100,000 spectators on-site — the largest sports audience in Latvia’s history, reached more than 186 million people worldwide, and engaged over 1 million rally fans on social media, giving Tet broad visibility and a stronger connection with audiences both in Latvia and internationally.